Marketing persona
Discover our marketing persona: Kailani Alleen Germanotta
" I am thankful for every day
I wake up. "
Who is she?
-
Name: Kailani Alleen Germanotta
-
Gender: female
-
Age: 21
-
Country/region: Ruby’Lu, a commune of Hama’Lu
-
Status: engaged
-
Family data: She has 2 mothers named: Betsy and Ari. She also has a younger brother named Keo Samen Germanotta. She recently got engaged to her fiancé named Gord.
-
Sexual orientation: Pansexual
-
Educational level: Master in the bio-engineering sciences
-
Profession: Bio-engineer at GrenErgery Inc.
-
Social class (income): Upper middle class
What does she want?
Goals:
-
Make Hama’Lu greener (with alternative energy)
-
Spread love
-
Practise kindness and gratitude to those around her
-
Sharing her creativity with the world, aiming to inspire others
What does she need?
Needs:
-
Enough free time to destress + spend enough time with friends and family
-
Confirmation that she is doing enough to make the world a better place
What does she like?
Likes:
-
Cooking healthy and vegan food
-
Animals: especially dogs
-
Relax in nature (Yoga, hiking, …)
-
Comfy clothing
-
Hot weather with lots of sunshine
-
Hanging out with friends
-
Drawing
Hobbies:
-
Pottery
-
Gardening
-
Canoeing
-
Volunteering (Cleaning up the rivers for example)
What does she dislike?
Dislikes:
-
Pollution
-
Negative people
-
Indecision
-
Rain
-
Animal cruelty
What is her personality and lifestyle?
Lifestyle characteristics:
-
Vegan
-
Political preference: left-wing
-
Smokes weed
-
Doesn’t drink alcohol
Personality characteristics:
-
Extravert
-
Creative
-
Intelligent
-
Environmentally conscious
-
Open-minded